Visual product configuration tools allow businesses to present products with customizable elements in a digital format. These tools can take 2D or 3D photorealistic visuals and transform them into configurable experiences for B2B or B2C sales presentations.

Intuitive User Experience

A visual product configurator offers a superior experience, allowing customers to tailor products according to their preferences. This leads to higher purchase values and customer satisfaction. This is especially useful for high-end, complex products such as electronics, cars, or furniture. Moreover, businesses can use this tool to connect with their clients directly, leading to higher brand loyalty.

Many online stores claim to offer customization options, but their websites show a dull text form, which makes it difficult for shoppers to understand how the final product will look. Visual configurators present a 3D visualization of the customizable product, giving customers a clear picture of how their chosen configuration will look once completed.

The best configurators allow customers to upload their designs or photos for a more personalized experience. This gives a sense of ownership and makes the customer feel proud wearing or using their creations. Wilson, a sports equipment and apparel company, offers a great example with their visual product configurator.

This intuitive user experience reduces product returns by ensuring customers choose the right model, size, and design before ordering. This minimizes the risk of buyer’s remorse, which can hurt sales and customer loyalty. 

Boosts Conversions

Product configurators allow customers to visualize and customize their purchases, eliminating the uncertainty and hesitation that can lead to a low conversion rate. This experience increases purchase confidence and decreases the need for support phone calls or return visits to the store, saving businesses time and money.

Using a 3D product visually, shoppers can zoom, rotate, and spin the product for a closer look to get the best idea of their final product when it arrives. This allows them to make a well-informed decision that aligns with their budget and preferences, leading to higher conversion rates and increased revenue.

In addition, a visual product configurator can be integrated with an e-commerce platform to automate the quotes and sales orders process, reducing manual work and increasing efficiency and productivity. This also allows businesses to keep track of stock lines and inventory to prevent the loss of valuable items.

In addition, a visual product configurator also helps reduce the number of returns that may result from a faulty or inaccurately delivered item by giving customers an accurate preview of their order before it is shipped. This ensures they receive a product they are happy with, improving customer satisfaction and brand loyalty. This is especially beneficial for VAR businesses, as returns can be costly.

Increases Customer Loyalty

When customers can build their product on your site, they’re much more likely to trust that you’ll deliver a high-quality, well-made final product. They can easily choose from various combinations of customizable options, and they’ll see the results immediately. This interactive, customized preview experience will build customer loyalty for your business.

This is especially important for e-commerce businesses selling complex products like electronics, cars, or furniture. Consumers are accustomed to being able to customize products at a tailor or carpenter’s shop, but they don’t expect this level of customization in an online shopping environment. A visual product configurator enables customers to design a personalized product that meets their exact specifications, and it provides sales representatives with a powerful tool for explaining the product’s features, helping overcome objections, and closing the sale.

Another major benefit of deploying a 2D or 3D configurator is the ability to reduce returns. By providing a photorealistic visualization of the final product, configurators allow shoppers to feel confident enough to press that order button. This is especially helpful for B2B sales, where a single return can cost a company more than 66% of the item’s original price. Using configurators helps avoid this costly problem and ensures consumers are satisfied with their purchase.

Reduces Returns

When customers can see what they are purchasing in a way that closely resembles their real-life experience, they are far less likely to be disappointed when receiving the product. This reduces the returns your business will likely have to deal with. In addition to a better customer experience, visual product configurators can help you reduce your inventory costs and improve your manufacturing process. This is because you will only need to store a small number of different versions of your products, as each can be made to order based on the specifications and design that the customer chooses.

A visual product configurator is software technology that allows e-commerce businesses to showcase products with many customizable elements online. These may include product design, color, and other variables. The tool can be used on desktop and mobile devices and can even be integrated with an augmented reality application to create a more immersive shopping experience.

Some of the most common visual product configurators are 2D visual product visualizers, which display a flat representation of products on a computer screen and allow customers to switch certain customizable elements like colors or materials.