When you open an online store or a storefront that ships internationally, you will want to think about the packaging you send your products in.

Packaging is far more than a box or bag and can be used to showcase your brand’s ethos, ethics, and even your story while also acting as an advertisement.

So, what are some top tips about how to create appealing packaging for products? Here’s a quick guide!

Eye Catching

The psychology behind branded packaging shows that if you use vibrant colors, appealing graphics, and simple imagery, you will be more likely to grab the attention of customers. So, it can be worth working with a graphic designer to ensure that your packaging ticks those boxes while also reflecting your brand and the product that it is protecting. Try using bright backgrounds with dark fonts and images as a starting point.

Sustainability

In the last few years, an online company that shares its name with a rainforest has taken off and is now one of the most famous brands in the world. However, an important part of their packaging has been missed in the process. Many people who receive packages from them open them to find non-sustainable packing products, such as plastic wraps and plastic airbags. 

When it comes to making your product’s packaging more appealing, try to aim for sustainable options. In the last few years, people have become more and more concerned about the environment, making this a non-negotiable option for many small businesses. Starch-based packing peanuts, recyclable plastic, and boxes are all great ways to do this and will help to build your brand’s identity as having considered things like your packaging lifecycle assessment and being dedicated to green and sustainable practices. You can even communicate your company’s dedication to sustainable packaging on your website and social media, which will do wonders for your PR!

Clear Branding

When someone orders a product from your online store (if you have one), it can be an odd experience for them to receive a package in the mail that has no clear branding. So, aim to ensure that all of your product packaging has your brand’s logo and name clearly displayed and associated imagery. If you ship internationally, make sure that your brand logo can be translated into other languages and that any symbols or phrases you use don’t cause offense in different cultures.

Practical

You need to ensure that any packaging you use is, at baseline, functional. Can it be opened, closed, and sealed with ease? This is essential if your store is online and you will be sending it in the mail. You also need to opt for a range of different packaging options that have weight restrictions so heavier items can be safely shipped without damage. 

Tell Your Companies Story

Lastly, you can use your packaging as a way to tell the story of your brand and include information about your product’s origin, production, and how to assemble it. Or, if you are shipping plants, use the packaging to showcase which way up the product needs to be held to avoid any damage to the leaves on the plant.