If you’re looking to increase sales for your business in Portland, there are a number of things you need to do, and not all of them are intuitive — especially if you have a brick and mortar storefront.

While print, radio, or television advertising campaigns and ensuring customer satisfaction are important, digital marketing efforts can be even more effective, and are essential for any business to grow. Keep reading to learn why SEO, web development, PPC, and CRO are all important to boost your sales and revenues.

#1. Web Development and Design 

Your website is often the first interaction potential customers have with your brand, so it’s important to make sure it’s up to par. And yes, this is true even with brick and mortar stores. According to a study by GE Capital Retail Bank, 81% of shoppers search products and businesses online before heading out to a physical location to buy.

A well-designed and user-friendly website will help establish your business as credible and professional, and build your brand identity. It also helps customers easily find you online, learn about your products, and make purchases. You can easily enhance your website by using a local Portland web design team.

#2. SEO

Search Engine Optimization is the process of optimizing your website for Google’s search algorithm. This includes on-site SEO (what’s on your website) as well as off-site SEO (how other websites talk about and link to your website). 

Good SEO can help you rank higher in search results, which leads to more traffic and, ultimately, more sales and conversions. Proven SEO techniques include adding keywords into your website’s copy and metadata, creating links, listing your website to local business directories, and more. You can easily find high-quality SEO Portland services in specialized SEO businesses or general digital marketing agencies.

#3. PPC

PPC, or pay-per-click advertising, is a digital marketing method used to place ads on search engines like Google and Bing. PPC ads capitalize off of the immense traffic that goes through search engines everyday, and is an easy way to make your business visible online quickly.

PPC can be an effective way to generate leads and drive sales, as it allows you to target potential customers who are actively searching for products or services like yours. Additionally, with PPC you only pay when someone clicks on your ad — so you’re not wasting money on ads that no one sees. 

#4. CRO

CRO, or conversion rate optimization, is the process of making sure that once potential customers are on your website, they’re more likely to take the actions you want them to take. This could be anything from subscribing to your email list to making a purchase.

There are a number of ways to optimize for conversions, but some common methods include analyzing metrics like click rates and drop-off rates, A/B testing, optimizing your website’s copy and design, and offering incentives. CRO is an important part of any digital marketing strategy as it directly impacts your sales and revenues.

Conclusion

All four of these services — SEO, web development, PPC, and CRO — are important for any business looking to increase sales. While you might not need all four services at once, it’s important to consider which ones would be most beneficial for your business. 

If you’re not sure which ones you should focus on or how to execute them, it’s always a good idea to reach out to a digital marketing agency for help.