Business & Finance

6 Marketing Techniques That Any Small Business Can Use

Whether you are an established small business owner or a startup, marketing is essential for growth. But it can be challenging to determine which strategies will work best for your business.

Fortunately, plenty of marketing strategies you can execute have a proven track record of success for small businesses. In this article, we’ll share 19 of them with you, so you can find the ones that work for your company.


Website Design

Website design is an essential marketing tool any small business can use to attract new customers and increase sales. Additionally, it’s a great way to advertise your products and services, lower operating expenses, and gain the trust of potential customers.

A good website design makes it easy for visitors to find what they’re looking for and convert them into customers. It should also work well across different devices and screen sizes. You can create a website with the aid of storybrand marketing that will increase your lead generation, boost your credibility, and support the expansion of your company.

Social Media Marketing

Whether your small business is just getting started or you’re looking for a way to grow, social media marketing can be an effective tool. This low-cost marketing strategy is a great way to reach your target audience, build relationships, and drive revenue.

Invest time in creating a unique, engaging social media marketing strategy specific to your goals and relevant to your target market. Keeping your goals attainable, realistic, and measurable is also essential.

In addition to providing a platform for customer communication, social media also gives your audience a chance to share their experiences with your brand. Brands that take advantage of this opportunity and promptly respond to comments can gain brand loyalty. However, social media marketing can be tricky, and sometimes it is best to leave it to professional marketers like the Merritt Group.

There are plenty of social media agencies online. However, finding a local company has many benefits. To find a marketer in your area, simply Google “social media marketing Jacksonville FL” or whichever area you live in.

Search Engine Optimization (SEO)

When it comes to marketing strategies, there are many that any small business can execute – and one is search engine optimization (SEO). SEO aims to help your site rank high on the results pages for specific keywords, increasing organic traffic.

It takes a lot of work; it can take months to see results from an SEO strategy.

Nevertheless, if done correctly, SEO can boost your conversion rate and increase sales, giving you an advantage over your competition. This is why a successful search engine marketing strategy should be part of any digital marketing plan.

Email Marketing

One of the most effective strategies a small business can employ to develop relationships with both current and potential customers is email marketing. It helps to create awareness and brand recognition among consumers, which leads to higher sales over time.

A key strategy in email marketing is segmentation, which allows you to target your audience based on demographics and behavior. Using data from analytics, social media, and third-party collectors, you can determine who you want to reach and how.

Pay-Per-Click (PPC) Advertising

Pay-per-click (PPC) advertising allows you to place bids on keywords and have your ads appear in sponsored links on search engine results pages. The ads appear only when the right keywords and audience criteria are met.

PPC is a cost-effective and practical marketing strategy that lets you reach potential customers based on their online activity. It also offers a high ROI, as you only pay when users click your ads and visit your landing page.

Keeping track of critical metrics when running a PPC campaign is essential. This will help you determine which keywords work best for your business and improve your overall performance.

Local Marketing

Local marketing is an excellent way for small businesses to target a specific audience in a limited geographical area. It can be used as a standalone strategy or boost your overall marketing efforts.

Whether you run a shop, barbershop, restaurant, bookstore, or even a grocery store, local marketing can help to build relationships with your customers in the community.

To achieve this, you can use a mix of local SEO, social media advertising, and content marketing to attract and engage with potential customers in your area. These strategies allow you to reach a large base of consumers and ensure they keep returning for more of your goods and services.