Business & Finance

A Complete Guide to Laminated Postcards

There are many reasons to choose a laminated postcard for advertising your business or personal needs. The main reason is that they are more durable than other postcards and can stand up to the rigors of being sent out by postal services. They also come in a variety of different colors and materials, which can be helpful for your company or individual needs.

Personal use or business advertising

Printing laminated postcards for personal use or business advertising is a cost-effective and creative way to reach potential clients. In addition, a laminated card makes a strong impression on recipients. They are more likely to take your message thoughtfully, which leads to more positive responses.

People receiving direct mail are more likely to pay attention to the message. It is because they feel the physical effect of the mail. 

Compared to standard printed postcards, laminated cards have a higher value. Moreover, they are less likely to be thrown away.

They also allow for more special offers, which increase response rates. As a result, you can get a better return on your investment.

Another benefit is that you can have your custom design. For instance, you can choose to have a photo of your business printed on your laminated postcard. In addition, you can add your company’s logo or web address on the front.

Laminated postcard is also available in different sizes. Typical postcards are only 4″ x 6″, but you can customize a more oversized postcard to fit your needs.

Silk-coated vs. suede-laminated postcards

When it comes to business cards, the silk vs. the suede debate is not a new one. The two have been battling it out for decades. Ultimately, it comes down to the type of card you want and your budget. There’s a difference between a plain old white card and something a little fancier.

For instance, the Silk Cards are the gold standard in terms of color, quality, and design. They’re printed on 16-point coated card stock and are 19 points thick. Aside from the quality of the paper, they also boast some notable features like stiff scuff resistance, a shiny finish, and a silk lamination that protects your print.

In addition to the features, as mentioned earlier, the Silk Card’s most impressive feat is that it is water-resistant. What’s more, the lamination gives the card an excellent gloss. So if you’re looking for an upscale way to announce your business, the laminated silk postcard is the solution.

Adding a call to action

If you want to improve your response rate, add a call to action to your postcards. A good CTA will draw attention and encourage customers to purchase, visit your website or leave a comment on social media.

First, think about what your target audience is interested in. You can use bullets or lists to organize your information, but avoid overcrowding the text with unnecessary details. Instead, the main message should be clear and brief, focusing on the most critical aspects of your business and what your customers can expect from your offerings.

Second, make the most of the space available. If you’re using a postcard, consider the size of your card and the amount of white space left on the front.

Third, choose a color that will be effective in the context of your postcard. Using a contrasting color will make your call to action stand out.

Finally, ensure that your CTA is located in an easily identifiable location. Your recipient will be less likely to find it if it’s easier to identify.