When you want to stand out and make sure your charity is the one people are aware of and want to give their money to, you’ll need to create an excellent ad. Yet although this sounds like a simple thing to do, the fact is that it’s not always easy, and you’ll definitely need to do some research before you get started. When it comes to advertising, you only really have one chance to make a good first impression, and you want that impression to not just be positive but memorable, too. With that in mind, here are some steps to take to create an ad for your charity.

Know What You Want to Say

There’s no point in creating an ad that doesn’t have a message because although people might see it and perhaps even enjoy it, if they don’t understand what it’s about or they’re not given something to think about, they’re not going to take any more steps and donate money to your good cause.

That’s why it’s crucial to work out what you want to say and what your overall message is. Once you do that, you can start crafting an ad that tells the story you want to tell in the way you want to tell it, and you’ll be much more likely to be noticed. If you’re not sure how to do this, it’s best to engage an agency like Web Presence which can help you put your message across in a compelling and exciting way that’s sure to get you noticed.

Choose Your Medium

Once you know what you’re going to advertise, you need to know how you’re going to do it, and the good news is there are lots of options to consider. You might go for an image, a video, a radio ad, something for print, social media, billboards, and so on. Don’t think that you can use the same kind of advert for all of these different mediums, though; each one is going to need to be created separately, taking where it’s being placed into account.

Because there is a lot of choice, it can feel a little overwhelming, but if you know who your target market is, you’ll be able to determine the best places to advertise. For example, if your target audience tends to spend a lot of time on social media, that’s where you need to put your ads. If they watch a lot of TV or online videos, your ads will have to go there. Do some market research to determine what kind of advertising will work for your sector, and you’ll have a lot more success.

Use Social Proof

Sometimes people can be wary of giving to charity because as much as they might agree with the message you’re giving them, and as much as they might like to help, they’re worried about getting scammed. That’s a good thing, as it means people are becoming a lot more savvy on the internet and about their money, but it’s not necessarily helpful for you.

That’s why social proof can make a big difference to your advertising and why it’s important to use it when you can. This might be testimonials, endorsements, statistics, and so on – anything that shows you are who you say you are and why the money is needed will work. You might even want to talk to influencers who might be willing to talk about your charity online – anything like this will help and show people their donation is safe with you.