Business & Finance

3 Tips for Handling Negative Google Reviews

Did you know that negative reviews are more impactful to business success than positive ones?

That’s right–negative reviews have a larger influence on whether or not people make purchases. Keeping this in mind, every review you receive through digital marketing should be handled with care.

Want to learn how to get rid of negative Google reviews? Check out these tips on handling negative reviews!


1. Respond in a Timely Manner

Timeliness is an important way to show respect to those who read your reviews and to the customers and potential customers who wrote them. To handle negative Google reviews, respond to them as soon as possible.

Acknowledging a negative review in a timely manner can show potential customers that your company is responsive and attentive to customer service. If someone leaves an obviously incorrect or dishonest review, don’t ignore it.

Address it in some way, whether through your response or through the Google review system. Use the customer’s name in your response to show that you are taking responsibility.

2. Stay Professional and Courteous

Managing your online reputation is important, especially when faced with negative Google reviews. Your response should remain professional and courteous at all times regardless of the nature of the comment.

First, take a few deep breaths, and don’t take the comments personally. Instead, offer an apology and calmly explain the incident. Your goal should be to attempt to salvage the relationship and work on better customer service.

If direct contact is an option, always take that route first, and be sure to provide proof of evidence. Going forward, make sure to educate your staff and managers on the importance of treating customers better to avoid these types of issues.

Listen to customer feedback and use it to improve your service or product. Also, use your platform as an opportunity to demonstrate how much you care about customers and build positive relationships. With that in mind, always stay professional and courteous when replying to negative reviews.

3. Apologize and Provide a Solution

It’s no surprise that sometimes customers are unhappy and will leave negative Google reviews about a company. When this happens, it’s best to apologize and provide a solution.

An apology shows customers that the company is aware of the issue and is willing to resolve it. After apologizing, it’s important to have a plan to provide a solution. This could include offering a refund, discount, or additional services.

It’s also important to reiterate how important the customer is and that the company wants to get this issue resolved as soon as possible. Handling negative Google reviews in this way can go a long way in making customers feel valued and reassured that their problem is being taken seriously. Get more Google reviews to bring out the best in your business.

Learn More About Google Reviews

Negative Google reviews can be challenging, but with the right approach, they can be turned around to improve customer relationships and protect your brand image.

Remember the importance of an appropriate response, prompt resolution, and restoration of faith in your company. Take advantage of Google review guidelines and start managing your reputation today. 

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