Business & Finance

Going Beyond Bounds: The Steps to Improving B2B E-commerce Sales

Business-to-business (B2B) e-commerce is in its essence a sort of digital transaction that involves both sellers and buyers. Even so, it does not get the same attention as the business-to-consumer (B2C) e-commerce market. The B2B market is so much larger. According to some estimates, B2B e-commerce, in 2019, was valued at $12.2 trillion, which is at least six times larger than the B2C market. Since B2B involves bulk purchases and high order values, it is much more serious than a regular shopping experience. Here, we have prepared a couple of things that can help you improve your B2B e-commerce sales. 


Try on Increasing Your E-Commerce Website Clicks with SEO 

One of the most popular ways to increase your website’s traffic and attract new customers is through the use of SEO techniques. If the domain of SEO is unknown to you, visiting websites dealing with this content will significantly save you the time needed for researching the topic. When you closely observe the whole matter, you will notice that growing your customer base is the biggest challenge in the first place. So, to do this, the expert team behind advised making your website more approachable or more accessible to be found on search engines. You may be asking yourself why this is so important. The answer is easy, 47% of B2B buyers make their web searches so they can find the providers and needed information. This creates a lot of potential for new, future customers.

Another favorable technique for the growth of your B2B business is using paid online advertising tools. Online advertising is a sort of targeted advertising where, by using specifically- focused marketing campaigns, you are reaching new and existing customers. There are three ways to increase your e-commerce site’s traffic, and these include SEA, social media or paid social media campaigns, and display advertising. 

SEA: In case SEO is not paying off or is not fast enough, then, you can use search engine advertising. This engine automation will help you appear in front of the targeted group of people who are actively searching for services and products like yours. 

Social Media and Advertising: Not only will you have control over defining demographics such as region, language, and interests, but you will also have a chance to use mainstream social media such as Facebook, Twitter, and LinkedIn, as well as some others that offer these services. 

Display Advertising: Online billboards are the real deal and are used solely for marketing purposes. However, you should try using these only when needed, as they can appear a bit intrusive to your customers. 

Use Emails as Your Best Friends 

Simple email marketing is one of the most useful strategies you can employ and use to its fullest potential. The best thing about this sort of customer reach is that there are various sorts you can use and some of them are personalization (you should not bore your customers with long chains of pointless emails, instead, you should try to use personalization and segmentation with an aim to drive the conversation rares); upsell campaigns (selling products based on your customer’s previous purchases); predictive-buy campaigns (user data of your customer’s previous purchases so you can predict what would they get next); reactivation campaigns (this is a special category for the customers who did not buy anything from you in a while). 

Never Underestimate the Power of Social Media 

Even though increasing traffic on your social media is one of the best things you can possibly do for your B2B e-commerce, you should not forget your main goal, which is getting your customers on the website and having them buy something from there. However, by using a couple of psychological marketing tactics based on behavioral research, you can considerably boost your sales online. 

The Best Psychological Marketing Tactics for Your B2B E-Commerce 

Displaying your customers’ logos, names, and projects on your social media accounts will make a great job and give your business credibility and authority that you should not miss. Another thing that may be very useful is to make your web store much easier to access. You should always have the option for your customers to be redirected to your web store without much hassle. Finding and reposting content from your customers while praising the products and services will strengthen relationships with your current customers and attract potential customers as well. This is the tactic that is used for product quality validation and is the one that will reinforce social proof. 

Digital Marketing for B2B 

Just for you to make sure your sales and customer numbers are increasing as well as their satisfaction, you would also like to provide a somewhat great and persuasive online shopping experience. Online shopping promotion is best done through the use of one of the most popular marketing types nowadays – digital marketing. The purpose of this marketing for your B2B e-commerce is to give you a much-needed internet presence that serves as the validation of your business’s existence. 

Top Tier Digital Marketing Strategies for Your B2B 

One of the most popular categories of this type of marketing is definitely content marketing. Trust is the most important aspect of getting more online customers, and it is your obligation to gain that trust so you can increase your conversions. Content marketing is the first step on this path that will transfer expert knowledge into digital form. This can be done in so many ways, and some of them are through blogs and videos. Another important aspect of using digital marketing arts is the aesthetic value of your web stores. Your customers would like to see all of your products properly, so you will need to have high-quality pictures and videos so you can improve your e-commerce page. 

B2B e-commerce is one of the biggest markets nowadays, but it receives less hype than it should. Hence, using some strategies for growth and presentation can help B2B companies expand and reach a greater number of people, which may result in a much higher number of potential customers.